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Apple16 Pro Max
Powered by the A18 Pro chip with industry-leading CPU performance, the Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life
CUPERTINO, CALIFORNIA Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring larger display sizes, an all-new Camera Control to quickly access the advanced camera system, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever.
An Incredibly Light and Durable Design with Larger Displays
The new Pro lineup features the thinnest borders of any Apple product and introduces larger display sizes: 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max — the largest iPhone display ever.1 The stunning Super Retina XDR displays with Always-On and ProMotion technologies help users accomplish more. Both models offer industry-leading durability with a strong, lightweight titanium design, as well as the latest-generation Ceramic Shield, which has an advanced formulation that is 2x tougher than glass on any other smartphone. The new mechanical architecture improves heat dissipation and efficiency for up to 20 percent better sustained performance. Along with the new internal design and advanced power management of iOS 18, larger batteries are optimized to offer a huge leap in battery life.
The strong and lightweight titanium design features larger Super Retina XDR displays — 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max — with ProMotion and Always-On technologies, as well as the latest-generation Ceramic Shield.
Users can capture 4K120 fps in Slo-mo or Video mode, and adjust the playback speed after capture in the Photos app, including a quarter-speed playback, a new half-speed option for a dreamy effect, and a fifth-speed option that corresponds to 24 fps. When coupled with the new image signal processor (ISP) of A18 Pro, users can do frame-by-frame cinema-quality color grading for 4K120 fps in Dolby Vision. Users can also capture 4K120 fps ProRes and Log directly to an external storage device for efficient pro workflows.
Both Pro models feature four new studio-quality mics that preserve true-to-life recorded sounds, and video can now be captured in Spatial Audio so users can experience immersive listening with AirPods, Apple Vision Pro, or a surround sound system. The iPhone 16 Pro lineup also introduces creative new ways to edit video sound with Audio Mix, powered by advanced intelligence and machine learning (ML). Audio Mix allows users to adjust their sound after capture to focus on the voice of the person on camera, make it sound like the video was recorded inside a professional studio, or position vocal tracks in the front and environmental noises in surround sound. With wind noise reduction, powerful ML algorithms reduce unwanted noise for better audio quality.
Audio Mix uses machine learning to identify and separate background elements from speech, giving users three voice options: In-Frame Mix, Studio Mix, and Cinematic Mix.
Next-generation Photographic Styles help users express their creativity and customize their photos by locally adjusting color, highlights, and shadows in real time. Styles also have a deeper understanding of skin undertones, so users can personalize how they appear in photos. Unlike filters, which often use a one-size-fits-all approach by adding a color to an entire scene, adjustments are applied to specific colors of a selected style. A wider set of styles offers more creative options for editing a photo’s aesthetic, and styles can be further personalized with an easy-to-use new control pad and intensity slider for simultaneous adjustments across tone and color. These adjustments can be rendered during live preview, applied after a photo is taken, or even reversed later.
Built for Apple Intelligence
The iPhone 16 lineup is built for Apple Intelligence, and harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute. This groundbreaking approach provides the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers — an extraordinary step forward for privacy in artificial intelligence.
Apple Intelligence unlocks new ways for users to enhance their writing with systemwide Writing Tools that let users rewrite, proofread, and summarize text. Communication and self-expression are also more fun with the ability to create original Genmoji, and Image Playground allows users to create playful images in moments. Apple Intelligence also summarizes notifications and surfaces time-sensitive messages with Priority Messages in Mail. In the Notes and Phone apps, users can record, transcribe, and summarize audio. When a recording is initiated while on a call in the Phone app, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to recall key points.
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